Carpet Cleaning
Consumer Education Message
Misconception #5:
The company that offers the lowest price is the
company you should hire.
Maybe -- but not always. Here are two important points to consider.
Point #1: The price you see offered may not be for the
services you want performed. Before you select a company, decide what you
want to accomplish. If you want the carpet cleaner to remove only some of
the dirt, you can choose from hundreds of companies that use small
shampooers or other cleaning methods. Or, you can even rent a machine at the
grocery store and do the job yourself.
On the other hand, if you want your carpet thoroughly
cleaned -- if you want to remove the harmful dirt, bacteria, pollens,
chemicals and tobacco residues -- then you need to hire a company that uses
a hot water cleaner mounted in a truck. This is the only way to assure that
your carpet remains healthy and free from dirt, disease-causing bacteria,
and hurtful chemicals.
So remember that the price you see offered may not be
for the services you want performed.
Point #2: The price you see advertised may not be the
price you pay.
Many homeowners have learned that the low price they
saw advertised was not the amount they were charged.
And if you've ever hired a carpet cleaner, you too may
have been the victim of false or misleading advertising. You probably
learned the hard way that some carpet cleaners offer a cheap price --
usually between $3.95 and $9.95 per room -- and then pressure you into
paying a lot more once they get inside your home. Some of them may even
break the law by using illegal bait and switch tactics.
As in all businesses and professions, the carpet
cleaning industry has its share of bad apples. I take no pleasure in telling
you this, but some are unethical -- and, sadly, a few are dishonest. By
their misleading advertising and false promises, they cast a dark shadow on
our entire industry.
Then you'll find other carpet cleaners --
professionals like me who work hard to earn your trust and respect.
As a way of improving our profession I’ve dedicated
my business to educating the public. The only way you can make an
intelligent decision is to have all the facts you need. This is why I've
recorded this message.
#1 #2
#3 #4
#5 #6
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